VISIONS FROM NEPTUNE

Fractional CMO

Big-picture strategy with hands-on leadership, for sustainable growth.

Founders are often pulled in a hundred different directions, and marketing can quickly become one more thing competing for their attention. With a small team focused on the day-to-day needs of the business, it can be difficult to find the time, experience, or bandwidth to pull all the pieces together. Short-term opportunities get missed, long-term vision gets pushed aside, and the brand isn't reaching its full potential.

That's where Visions steps in. Danni works alongside founders and their teams to connect brand, marketing, product, e-commerce, and growth, bringing clarity to the bigger picture and helping turn strategy into action.

What we can help with

  • Marketing & Growth Strategy
  • Brand Positioning & Direction
  • E-Commerce & Conversion Strategy
  • Email & SMS Marketing
  • Product & Launch Strategy
  • Customer Acquisition & Retention
  • Large Scale Launches
  • Wholesale Strategy
  • Pricing & Profitability Strategy
  • Wholesale & Retail Growth
  • Marketing Budgets & Planning
  • Team, Agency & Creative Direction
  • KPI & Performance Analysis
  • Annual & Quarterly Planning

It's about more than marketing

Marketing decisions don't happen in a vacuum. Pricing affects acquisition, margins affect promotions, inventory affects launches and so on. Our strength is understanding how all of those pieces work together, so we're not simply driving more traffic to nowhere or nothing, but we're building a stronger business behind it.

Experience that matters

We've worked inside growing consumer brands across strategy, branding, product development, e-commerce, manufacturing, wholesale, retention, creative, and operations from multimillion dollar per year clients, to brands we own or are partnered with. That hands-on experience allows us to see both the marketing opportunity and what needs to happen behind the scenes to support the growth that gets us there.

Fractional CMO engagements

Every business needs something different. Fractional CMO engagements are customized based on your goals, team, stage of growth, and level of support needed.

Packages starting at $3,500 monthly

About the founder

I've spent most of my career in the trenches with emerging consumer brands, and there's really nothing I love more than the process of taking a great idea and turning it into a great business.

Today, I help lead and grow a portfolio of brands representing more than $20M in annual business, with products reaching customers through Walmart, CVS, Target, Erewhon, Amazon, and incredible independent boutiques and grocers across the country. And while the big wins are exciting, the part I still love most is building.

I love the dreaming stage. Figuring out what a brand can become, finding the opportunities other people might miss, solving the things that aren't working, and getting to experience those first big wins together. Watching an idea become a real brand, and then watching that brand become more valuable, more established, and more successful than you originally imagined, never gets old.

That's really what I want to bring to every brand I work with- what works, what doesn't, where the opportunities are, and how we can make the whole thing stronger.

xx,